Fade

In motion picture and video production, and in audio recording, any gradual increase or decrease in the intensity of an image or signal, such as from black or silence (fade-in), to black or silence (fade-out), or to another image or audio signal (cross fade or dissolve). The term fade is also used as a verb meaning to effect any of these fades.

In printing, fade means to reduce in intensity, such as of a printing ink, over time or upon exposure to light or other conditions.

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