A decrease in the gloss of an ink during drying. The ultimate gloss of a printing ink is a function of the thickness of the ink, the ink absorbency of the paper, and the gloss of the paper. Dryback increases with increased penetration of the ink vehicle into the paper, which makes the ink dry faster than it should. Dryback can be avoided by ensuring that the paper's absorbency allows the proper amount of time for ink drying.